Conceptualising attitudes towards brand genuinuity: scale development and validation | SpringerLink
Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID - Agility PR Solutions
The dimensions of brand romance as predictors of brand loyalty among cell phone users
Awareness, Attitude & Usage Metrics That Will Guide Your Success - Relevant Insights
What Is Brand Perception? How to Measure It and 4 Examples
Measuring and Modeling Brand Interest As an Alternative Ad Effect With Familiar Brands | ACR
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PDF] The measurement and dimensionality of brand associations | Semantic Scholar
Branding' explained: Defining and measuring brand awareness and brand attitude | SpringerLink
Chapter 8: Determining Brand Awareness and Attitudes - Customer Analytics For Dummies [Book]
IBIMA Publishing A Measurement Scale of the Attitude towards the Branded Product Sales Promotion -
Frontiers | The Influences of Brand Awareness on Consumers' Cognitive Process: An Event-Related Potentials Study
Attitudes
Brand romance, brand attitude and brand loyalty of respondents toward... | Download Table
Brand experience and brand attitude: examining a credibility-based mechanism | Emerald Insight
PDF) A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates
Solved A measure of brand attitude reflects what consumers | Chegg.com
What Is Brand Image and How Do You Measure it - Qualtrics
IBIMA Publishing A Measurement Scale of the Attitude towards the Branded Product Sales Promotion -
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PDF] Knowledge Metrics of Brand Equity: Critical Measure of Brand Attachment and Brand Attitude Strength | Semantic Scholar
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance - ScienceDirect
Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad - Brand Attitude Relationship | ACR
Why Brand Perception Matters and How You Can Measure It - GetFeedback
Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID - Agility PR Solutions
